Some symptoms of poor sales performance

• The pipeline is more a pipedream than a reality.
• Customer satisfaction levels could be better.
• Achieving targets is not the sales team's strength.
• Turnover is more descriptive of staff than revenue.
• The impact of training in sales is short-lived or negligible.
• Sales & Delivery are often at loggerheads.

There is an inseparable link between the overall performance, health and speed of development of a business and its capacity to sell.  By “sell” we mean; creating new customers, maximising the value of existing customers and generally finding more new and additional business.

For this reason, our core focus typically commences in the sales operation but also looks upward to the Board and its strategy, inward at the integration of the selling operation with the rest of the organisation, and if appropriate outward to the customers and marketplace.

We address every aspect of the company that can contribute to or influence the performance of your selling operation, and that can provide the impetus to accelerate you to new levels.
 

The Road to Improvement

We help you to:

• Understand your particular issues - looking to the root causes
   
• Focus your market proposition - to bring in real customers
   
• Unlock your potential - concentrating your efforts on repeatable, successful activity
   

What you get is a fully integrated sales and marketing operation designed and deployed by Performative to match your particular needs, delivering a fully operational, practical system for reliable, consistent and sustainable performance improvement to your business.

But we don't just discard the old, ... we will keep what’s working well, fix the weak areas and fill the gaps.  The end result is a selling environment that positively encourages and supports success from the front line sales people.
 

After the Sales Performance Transformation programme
 

• Customers will be happy and communicative at multiple levels, giving you advance warning of upcoming opportunities.
• Your senior management will be able to identify and focus on strategic activities.
• Sales management will have the tools to be in control, avoiding unpleasant surprises.

• Your proposition, target markets, routes to market and collateral will be consistent and your outbound sales, and marketing activities will be sharply focused.
• You will have a defined end-to-end process from the initial identification of targets through the evolutionary cycle from suspect to prospect and eventually to customer, resulting in more closed deals.
• Contacts and opportunities with least potential will be weeded out early; sales activity will be focused on contacts with the greatest potential.
• Your staff will be fully familiar with the process and supporting tools, and understand the methodology sufficiently to immediately adapt to varying scenarios and customer needs.
• Key customer accounts and new business activities will be balanced to achieve your business goals.
• The sales team will be motivated, to operate in harmony with the business goals.
• Your pipeline will be a known quantity, providing objective measures of business potential.
• The pipeline will provide meaningful KPIs giving advance warnings of problems.

If this is how you'd like your organisation to be, contact us now